Identidade Visual Destaque

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A Vistavip propaganda e Marketing possui pessoal qualificado para criação dos principais componentes da comunicação com seu público, onde definiremos todo conjunto de regras, de posturas de linguagem e abordagens visuais, assim como todos os elementos que fazem os clientes reconhecerem a sua marca.

Vamos muito além da criação da logomarca, inclui cores, tipografias, texturas, formas, estilos de ilustrações e imagens e muitos outros itens.

Identidade visual corporativa: nada é para sempre

Não estamos querendo dizer que todas as marcas devem mudar sua identidade visual de tempos em tempos. Algumas nunca fazem isso, pelo menos não de forma muito perceptível ou radical.

É preciso se adequar ao tempo e à seu público. O jeito das pessoas pensarem muda, suas necessidades também e, com isso, a forma de enxergarem sua marca também muda.

E se sua empresa quer atender as necessidades do consumidor, precisa ser entendida da forma correta por ele.

O que podemos dizer é que o motivo principal para uma marca mudar sua identidade é para ajustar seu posicionamento diante do público.

 

como saber se é hora de mudar a identidade visual corporativa, criar um logo novo ou ao menos renovar sua marca?

10 motivos para PENSAR em repaginar a identidade visual

  1. Mudança no posicionamento da empresa
  2. Desenvolvimento de novas linhas de produtos
  3. Aquisição de novas unidades de negócios
  4. Ter sido adquirida por outra empresa
  5. Ampliação da área geográfica de atuação
  6. Mudança do comportamento do público-alvo
  7. Mudança da pirâmide etária do país de atuação
  8. Utilização de novas tecnologias
  9. Adoção de novos processos de produção
  10. Abertura do capital social

Estes são alguns motivos para investigar a possibilidade e a pertinência de se mudar a identidade visual corporativa de uma empresa. Nem sempre isso será obrigatório, mas deve ser estudado.

 

 

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